Content performance analytics for B2B teams

Pageviews don't
close deals.
Pipeline does.

Kejafu Ditivi connects to your CMS and your revenue data. Your content team stops guessing and starts seeing which topics, formats and pages are actually contributing to qualified opportunities.

Analytics dashboard screen showing content pieces ranked by lead quality
Lead Quality Signals See which pages attract sales-qualified visitors, not just traffic.
CMS Sync Direct connection to your existing CMS. No re-tagging, no manual export.
Topic Scoring Every topic and format scored against pipeline contribution, updated as deals move.
Pipeline Attribution Trace a closed deal back through the content that touched it.
Content strategy team reviewing pipeline attribution data on a large screen

Built for teams whose content is expected to pay for itself.

Most analytics tools stop at sessions and scroll depth. That tells a content team what got read. It says nothing about what got sold. Kejafu Ditivi sits between your CMS, your traffic data and your CRM, so content decisions can be made against the same measure your revenue team already uses: pipeline.

No separate tagging system. No spreadsheet reconciliation at the end of the quarter. The connection runs continuously, in the background, while your team keeps writing.

Every angle on content performance.

Scroll through the views your content and revenue teams actually use.

Workspace screen showing CMS content library synced with analytics fields Connection

CMS integration

Connects to the CMS platforms content teams already publish from, so nothing changes about how articles are written.

Close-up of a topic scoring interface ranking content subjects by pipeline weight Scoring

Topic-level scoring

Every subject a team writes about is scored on how often it appears in the path to a qualified opportunity.

Attribution screen displaying a content journey mapped to a sales pipeline stage Attribution

Pipeline attribution path

Follow a single deal backward through every piece of content a buyer touched before a form was filled.

Revenue attribution report showing content formats compared against opportunity value Reporting

Reports built for revenue reviews

Export a summary that speaks the language of a pipeline review, not a traffic report.

Feedback loop

Editorial calendar feedback

Findings feed straight back into planning, so next quarter's calendar starts from evidence, not opinion.

Process

How the connection works.

01

Connect your stack

Link your CMS, your web analytics and your CRM or marketing automation platform. Setup is guided, and read-only access is all that's required to begin.

02

Content maps to pipeline

Pages, topics and formats are matched against the deals and opportunities they touched, using the identifiers already present in your CRM.

03

Your team decides with evidence

Dashboards and recurring reports surface what's working, so planning meetings start from pipeline data instead of instinct.

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CMS & CRM integrations available

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Content formats tracked per account

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Pipeline stages mapped by default

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Data points captured per article

Plans

Choose the level of visibility your team needs.

Feature Signal Pipeline Recommended Scale
CMS connections 1 Unlimited
Topic-level scoring
Pipeline attribution paths Not included
Reporting cadence Monthly Custom
Seats included 3 Unlimited
Dedicated onboarding session Not included
Custom attribution modeling Not included

"A blog post that never reaches a buyer isn't content marketing. It's publishing."

Read what we believe

Ready to see your own content mapped to pipeline?

A walkthrough takes about thirty minutes. Bring your CMS login and a question you've been trying to answer with pageviews alone.

Book a walkthrough
Two colleagues discussing a content pipeline report on a tablet in an office setting